Since the CFAG240128LTMITZ is a graphics module, you can orientate the text in any way that you need to. The CGROM text can only be used it the one orientation - essentially how it is burned into the CGROM area. By using bitmaps, or a font library, you can display text on the scree upside down, backwards, unversed, sideways, fancy, plain -- all up to how much creativity you would like to put into it.